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This article is an example of how to properly use search engine optimization (SEO) to rank towards the top of search engine results pages (SERPs). The content of the article provides a thorough overview of what is most important when optimizing articles and posts for search engines. At the same time, the article is constructed to be as SEO ... Search engine marketing (SEM) and search engine optimization (SEO) are two popular strategies worth considering. SEM involves paid advertising on search engines, while SEO focuses on optimizing your website to rank higher in organic search results. Each approach has its pros and cons, and it’s important to understand the differences between them.Further reading: Image SEO and Alt Tags: 10 Image Optimization Tips. Advanced On-Page SEO Tactics. Once you’ve got the on site SEO basics down, you can try out some more advanced SEO page optimization techniques. Let’s start with an important on-page SEO factor—page speed. Optimize for Page Speed. 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